Data-Centric Alliance.
Data-Centric Alliance provides digital services based on Big Data. We operate massive behavioral datasets, cutting-edge technology and expertise to drive top efficiency for the businesses we work with.
Please get in touch to learn how we can co-operate.
Русская версия
FACETZ
The central data source
FACETZ
Platform for managing behavioral data both online and offline. FACETz enables synthesis of granular consumer profiling and actionable audience segmentation.
SPICY
Monetize your digital assets
SPICY
Is it possible to fully monetize your website, mobile or SmartTV app? Absolutely. With Spicy you make it possible in a few clicks - from building the revenue strategy to setting up specific placements and conditions.
BOOSTER
ROI-positive recommendations
Booster simlifies the sci-tech of delivering personalized recommendations and content offers to visitors with high affiniti to engage with the product or brand. Friendly user interface for quick start, unique machine learning algorithms, massive testing and training in real time behind the scenes to drive extra revenue per every impression of every user
PRIZMA
Single view of your consumers
PRIZMA
Prizma takes snapshots of your visitor segmentation and helps you track important bahavioral patterns of how your target audiense surf the web. With Prizma you build better insights into your advertising and content targeting strategies.
SMARTTDS
Select audiences delivered
SmartTDS drives highly-targeted inflow of visitors to your digital assets through data-driven acquisition campaigns.
WHITE LABEL
Platforms to go
Most products and solutions we offer may be customized to match with your brand identity or leverage your existing infrustructure.
CONSULTING
Big Data experts for your business
We are happy to help you turn exponential growth of Big Data into financial benefit for your organization.
ABOUT US
Data-Centric Alliance is the one-stop-shop for Big Data. Our team consists of data scientists, skilled developers and successful managers aiming to transform the understanding, acceptance and real-time application of Big Data into useful innovation and economic growth tools for our clients.
Big Data Big Promise
We operate massive datasets resulting from tracking anonymous consumer behavior. These datasets are crunched by data management applications and real-time marketing solutions we create for targeted advertising and audience relationship management.
At DCA we do not collect, process or store personally identifiable information without user's explicit consent.
16 Feb
2016
DCA Will Double its Income from Asian Markets
Moscow, 16 February 2016. DCA (Data-Centric Alliance) announces its development strategy for 2016. The goal is to double revenue from sales of programmatic products and products based on the DCA technology platform. Russia, the Asia-Pacific region and China will become the main markets. As part of this international development, new offices will open in Hong Kong (focussed on the Asia-Pacific region) and Shanghai (for operations in China).
More

DCA Will Double its Income from Asian Markets


DCA Will Double its Income from Asian Markets
Moscow, 16 February 2016. DCA (Data-Centric Alliance) announces its development strategy for 2016. The goal is to double revenue from sales of programmatic products and products based on the DCA technology platform. Russia, the Asia-Pacific region and China will become the main markets. As part of this international development, new offices will open in Hong Kong (focussed on the Asia-Pacific region) and Shanghai (for operations in China).
“Big Data market and the markets for audience buying, digital marketing and programmatic advertising associated with it anticipate stable and steady growth worldwide. In 2015, we saw strong interest in our technologies from major Asian companies and stable demand in Russia. In 2016, we have decided to mainly focus on economic growth, streamlining our business processes and increasing our offering in the marketplace. To do so, our senior management team is reorganising. Michael Berlizev will manage business extension, providing the experience and knowledge necessary to operate in the Asian market, a project that he has been in charge of in DCA since September 2015,” Konstantin Kruglov, founder of DCA (Data-Centric Alliance), noted.
One of the main products — the programmatic platform Exebid.DCA — will be the driver of revenue growth in both Russian and international markets. In 2016, platform a number of upgrades and an expansion of the functionality and capabilities are coming to the platform. The main innovations will be mobile programmatic advertising, stock for native placements, as well as a video inventory online, on mobile and smart TV.
“Our strategic goal is to become more stable and continue to invest in technology development for Big Data. A three-fold increase in revenue in 2015 year has proven that DCA's technology is in demand in a wide range of industries: advertising, finance, telecommunications, retail, and many others are experiencing a peak of interest in working with data. And it is critical for us to strengthen our product offering, both in the Russian market, which is traditional for us, and even more in the dynamic markets of South-East Asia and China,” Michael Berlizev, the new Managing Director of Data-Centric, states.
Russian operations will be headed by Denis Grishin, formerly in charge of the development of the programmatic platform Exebid.DCA.
Denis joined the team early in 2015 to build and develop the monetisation of Exebid.DCA and establish the interoperability of that platform with leading advertising agencies and direct clients. Denis’ goal as Operations Director of the Russia Business Unit will be to strengthen the position of the company in the market for programmable advertising procurement (programmatic advertising) as well as the promotion of technological platforms to work with big data in several vertical markets: telecommunications, retail, banking and finance.
“In 2016 we plan to expand our expertise in handling Big Data to address various business needs — from HR to financial technology. The search for insights in business data, predictive analytics, and the development of platforms to work with these and enriched data will be our priority and a key goal,” Dennis Grishin, the new COO of DCA responsible for development of Russia business unit, says of his plans.

About the company
DCA is a Russian software company specialising in work on big data and high-load systems. Possessing one of the most extensive arrays of anonymous data about users of the Runet, DCA develops and implements a range of software products that solve various tasks for modern business.
Part of the company’s development lies in the field of digital marketing — from programmatic procurement of online advertising to technologies for integration with databases for client companies.
The main role of DCA is the development and popularisation of the idea of big data, an idea, which can change the way we think about business efficiency and quality of life.
DCA. Big Data for Big Business
Find out more at datacentric.ru




10 Nov
2015
DCA (Data-Centric Alliance) becomes the prizewinner at Runet Awards 2015
DCA (Data-Centric Alliance) becomes the prizewinner at Runet Awards 2015 nominated in “Technologies and Innovations”. Russia’s leading IT experts, public figures and government officials chose DCA from 45 nominees. The prize was awarded for the company’s contribution in Big Data market development in Russia. More

DCA (Data-Centric Alliance) becomes the prizewinner at Runet Awards 2015


DCA (Data-Centric Alliance) becomes the prizewinner at Runet Awards 2015 nominated in “Technologies and Innovations”. Russia’s leading IT experts, public figures and government officials chose DCA from 45 nominees. The prize was awarded for the company’s contribution in Big Data market development in Russia.

DCA is a Russia-based company specialized in big data and high load systems. Having one of Russia’s biggest anonymous user data arrays at its disposal, DCA develops and implements a range of software products covering various issues of modern businesses.

The Runet Awards is a national award for high technologies and internet encouraging outstanding merits of leading IT and e-communication companies, as well as government and public entities, business structures, and individuals who had contributed into development of Russian segment of the internet (Runet). In 2015, the prize was awarded for the twelfth time. The first prizes have been awarded in 2004 (the event was dedicated to the 10th anniversary of Russian internet). The award was launched by Russian Association for Electronic Communications and the Coordinating Center for National Domains .RU/РФ.

The voting was effected in two phases. First, the open community of IT professionals determined the nominees’ rating and included them in short lists (Top 10) for each nomination. Then the Expert council determined the winners.

The Runet Awards was held on November 10 in Oktyabr’ cinema, Moscow. Further details about the awards and video footage of the ceremony are available at premiaruneta.ru.
13 July
2015
DCA (Data-Centric Alliance) and Maxima Telecom to Advertise in the Subway
The new service allows any entrepreneur to independently launch a geo-targeted campaign on the basis of data from passengers connected to the network. The system allows for segmenting passenger traffic into those who came home (they'd be more interested in grocery stores, fitness centers, beauty salons, etc.) and those who came to work (their interest might have something to do with coffee houses or pharmacies). The campaign may cover several separate stations if the advertiser is a network, or even a whole subway line, if it is a major mall. More

DCA (Data-Centric Alliance) and Maxima Telecom to Advertise in the Subway


The new service allows any entrepreneur to independently launch a geo-targeted campaign on the basis of data from passengers connected to the network. The system allows for segmenting passenger traffic into those who came home (they'd be more interested in grocery stores, fitness centers, beauty salons, etc.) and those who came to work (their interest might have something to do with coffee houses or pharmacies). The campaign may cover several separate stations if the advertiser is a network, or even a whole subway line, if it is a major mall.

The advertisers will have two options for individual placement subject to preliminary moderations: a full screen graphic banner (average CTR of 2%) and a portal banner (average CTR of 0.5%).

The project has made us special, as the targeting bases exclusively on operator data with DCA acting as an expert owning a technology for monetizing it.

Our ready-made White Label platform of DSP.DCA allowed for deployment of a self-service system for Maxima Telecom within mere one and a half months. Currently it is launched available at promo.wi-fi.ru.

Video: Tatiana Kovalevskaya, sales executive at Maxima Telecom retailing network, speaking about the joint project.


Fig.1 Homepage of the service for individual advertisement placement at Maxima Telecom site


Fig. 2 Creating an ad campaign
17 Mar
2015
Etrust privacy certificate
FACETz DMP is the first Russian DMP to obtain PRIVACYTRUST.
02 Mar
2015
Data-Centric alliance joins IAB Russia
It means we'll be even more active in sharing the expertise and opinions to help our market become more mature and civilized. Please stand by.
12 Feb
2015
FACETz data live in DoubleClick
FACETTz DMP recenly received Google's authorisation and plugged into DoubleClick platform. Effective immediately hundreds of FACETz segments (demo, interest, intent, custom) may be applied for precise targeting of DBM-driven campaigns. To learn more please get in touch. More

FACETz data live in DoubleClick


Москва, 18 марта 2015 года. Компания DCA (Data-Centric Alliance) объявляет о прохождении сертификации сохранности данных международной организации PrivacyTrust (eTrust). Сертификат дает DCA статус надежного и безопасного хранилища анонимных данных и гарантирует, что оператор данных не использует в своей работе персональную информацию, а также обеспечивает должный уровень безопасности, изолируя массивы данных в индивидуальном пространстве, защищенном от несанкционированных утечек.

Развитие рынка больших данных в мире и России невозможно представить без выработки соответствующих отраслевых стандартов работы. Одним из таких стандартов и является сертификация безопасности данных – авторитетные международные институты, такие как PrivacyTrust, исследуют крупных операторов пользовательских данных (медиа-издания, e-commerce, DMP и другие онлайн-бизнесы) мирового и регионального уровня, чтобы удостовериться в том, что компании понимают важность этого аспекта деятельности.

DMP-платформа Facetz.DCA (фасетс ди-си-эй), продукт Data-Centric Alliance, агрегирующий и анализирующий анонимные данные пользователей российского сегмента интернета для дальнейшей разработки программных решений для маркетинга, первой среди российских DMP (Data Management Platform) получила сертификат eTrust Privacy Certificate.

«Для российского рынка это исключительно важный момент – всего пару лет назад о Big Data только начинали говорить, под вопрос ставилась в принципе работоспособность метода. Сегодня это кажется далеким прошлым – на первое место, как и во всем мире, выходит безопасность и сохранность данных, с которыми работают платформы. И нам приятно, что Facetz.DCA получил сертификат первым в России. Наша цель в ближайшем будущем продолжить задавать стандарты для всей индустрии больших данных в стране», - отмечает Константин Круглов, основатель и генеральный директор DCA.

О компании DCA (Data-centric Alliance)


DCA – это российская компания, специализирующаяся на работе с «большими данными» и высоконагруженными системами. Располагая одним из самых объемных массивов анонимных данных о пользователях российского интернета, DCA разрабатывает и внедряет ряд программных продуктов, решающих различные задачи современного бизнеса. Часть разработок компании лежит в области цифрового маркетинга – от programmatic-закупок для онлайн-рекламы, до технологических интеграций с базами данных компаний-клиентов. Узнайте больше на datacentric.ru

О продукте


FACETZ.DCA - интегрированное решение, которое позволяет агрегировать анонимные аудиторные данные из различных онлайн- и офлайн-источников данных, производить синтез потребительских и поведенческих профилей для точной сегментации и таргетинга целевой аудитории. Узнайте больше на facetz.ru

Контакты:

Антон Шестаков
PR-директор
+7 965 341 17 73
a.shestakov@datacentric.ru
press@datacentric.ru
26 Nov
2014
Data-centric.ru is live
It’s been extremely packed months of building, testing, debugging, launching and updating our core products and tailor-made solutions for our first clients. But we finally managed to squeeze a moment to put our website live! Stay tuned
WHO?
Businesses today rapidly become driven by and dependant on behavioral data solutions. Solutions and services we provide are focused on the industries that lead the bid data race such as Digital advertising, Retail and Finance.
These are areas of our focus where we help clients convert audience data into actionable insights to improve daily operations and boost profits.
This is not to say we are not building something interesting for other industries.
HOW?
We crunch numerous data points that form behavioral patterns for hundreds of millions of anonymous consumers.
Our software products turn the datasets into useful business tools for intelligent audience relationship management.
WHY?
The era of personalized products, services and communications is upon us. Businesses and brands of all sizes and in most industries strive to make use of consumer insights derived from behavioral analytics to deliver right messages at right moments in relevant format through appropriate channels.
Modern technologies offer the opportunity to process datasets of unbelievable sizes in real time.

Most modern consumers understand the value of smart technology and accept the need for cookies and other anonymous id’s to access useful content and services in more personalized manner from trusted brands.
Who How Why
119072, Moscow, 2/1, Bersenevskiy per.

Phone: +7 (800) 500-52-18

General queries: common@datacentric.ru
Join our team: cv@datacentric.ru